Even if you have never used CRM before, you have probably heard the buzz of the word in your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and increases sales.
CRM, or Customer Relationship Management is a business software that helps people and sales teams to maximize their sales growth and customer communications.
CRM is not just an address book. This enables your team to build relationships more effectively and provide the best customer experience from evaluation to purchase and beyond.
In the past, only the largest companies could use CRM software, and it was difficult to learn and implement. Today, businesses of all sizes have access to low-cost, easy-to-use CRM software.
In this article, we will explain the value that CRM can bring to your business, and what to consider when evaluating various CRM products.
Read the main reason, why your business needs CRM Software?
When your business started, it made sense to track customers through email, address books, and spreadsheets.
But now your company is growing, and more growth means more opportunities to change the way you run your business.
- Spreadsheets are difficult to update, interpret, and keep in sync with your computer.
- Valuable customer information is hidden in your customers’ inbox.
- Notes are lost or thrown away.
- Communication with the customer is inconsistent among your employees.
The main sales problem is that sharing data in a synchronized way with multiple teams & people.
Archiz CRM helps you and your team
Consolidate all your data into one easily accessible location
CRM software centralizes your customer data so that everyone in your company can access all their information from one platform.
View customer email addresses, phone numbers, postal addresses, websites, and social media accounts.
Track all interactions through email, phone calls, online chat, and customer service tickets.
Length of customer relationships, purchase history, and how customers find your business.
Sell your product faster
Sales representative productivity got decreased day by day by using manual data entry during sales activity. CRM automates many of these repetitive administrative tasks so that your team spends less time writing and more time selling.
CRM also helps you create a standardized sales process, giving your team a step-by-step roadmap to help them close deals and reduce the length of their sales cycle.
With a sales process, you can improve your sales methods.
Sales processes provide the data you need to identify the root cause of deadlock deals, take steps to overcome problems, and ensure that your team focuses on the activities that generate the most revenue.
Accurately predict your sales
Having a more accurate understanding of your profit rate makes it easier for sales managers to predict how much their sales will be and to set actual revenue targets for their team.
Get the habit of getting up early
A standardized sales process training makes sales reps faster, simpler, and almost foolish, telling salespeople what to do at each stage of sales. Even knowing the basic steps of your sales process can have an immediate impact on fraudulent sellers.
Provide a better customer experience
When the sales representative chooses a potential customer at a level of sales that they do not anticipate, it can kill the deal and damage the buyer’s relationship. A sales process ensures that the seller does not pursue the sale until the buyer is ready to proceed.
Stay focused on your customers
By gaining insight into customer interest and behavior, your sales representative can discover the right opportunities at the right time or collaborate with your marketing team to deliver specific, useful content to your potential customers. Selling becomes a more personalized experience that focuses on the customer.
CRM data helps to meet your needs before reaching your customers, and your support team can keep your customers happy while solving your problems.
Any team within your organization that interacts with customers with their sales, marketing, support and management teams can benefit greatly from using CRM.
CRM Software helps in Sales Management
CRM software enables sales reps to manage their agreements and conduct all their sales communications from one central location. By integrating your CRM with your organization’s business tools, including email, calendar, and marketing automation software, your vendors don’t have to change time and effort between programs.
CRM software provides comprehensive information about the status of each ongoing transaction and helps sales managers train their teams, set quotas, and track individual sales performance.
With CRM, you can automate reminders so that your team arrives at the lead at the right time so that the lead is never lost. Estimates and stress are removed from the sales rep’s day by looking at the next tasks for each deal.
Stay in the loop
The modern cloud-based CRM Software platform can be accessed from any device, meaning that your offerings cannot get stuck in the office. With the use of mobile CRM and smartphone notifications, salespersons remember nothing, whether they are on a plane, on a customer site or in a meeting.
Instead of guessing, a sales manager can track the reasons for which deals are won or lost. By analyzing customer data patterns and sales reports from their CRM, sales managers can determine which methods are effective and which need to be improved.
CRM Software helps in Marketing Automation
Know how potential customers search for you
CRM helps you track how many leads your business is getting through online searches, trade shows, or specific marketing campaigns, so you can determine where you are getting the most return on your marketing investment.
By participating in your business’s sales, your marketing team can better understand the concerns and frequently asked questions of your potential customers and use this information to create more relevant content.
CRMs capture a wealth of valuable data that your marketing team can use to convert potential customers into customers and customer advocates.
Archiz CRM also integrates with many marketing tools so marketers can create effective email enrichment campaigns, landing pages, web design, forms, and ads to move through the funnel faster.
CRM Software helps Customer Support Management
Personalize the customer experience
Knowing the history of past interactions with each customer enables your support team to provide excellent customer service at all times. By providing access to detailed customer notes and interactions, CRM enables your support team to see the person behind each ticket.
Solve customer problems faster
Faster response times to support requests mean a more pleasant and satisfying customer experience. For this to happen, customer data must be one click away.
CRM incorporates important customer information, including products purchased on each purchase receipt, customer history, and past interactions so you can solve your customers’ problems quickly and efficiently.
Compile all communications with clients
In addition to recording email conversations and phone calls, CRM can be integrated with online chat tools, so all support-related customer chats can be saved to your CRM. Your support team can review these saved chats in the future or send saved chat summaries to customers after completing a service request.
CRM helps in Business Management
Scale and grow your business
Having access to data on sales opportunities, trends and forecasts is essential to formulate the immediate and long-term action plans of your company.
Business leaders can use CRM data to identify which markets and products are most profitable and assess how to adjust the strategy to achieve their goals.
Optimize team performance
CRM informs business leaders about the health of their business and whether each team is on track to achieve the department’s goals.
Real-time sales reporting can help business leaders identify inefficiencies in the sales process, return on investment for marketing campaigns, and if a customer is not receiving adequate support.