Focus on the Leads That Matter Most
Lead Scoring Agent
Stop guessing and start prioritizing. Our AI Lead Scoring Agent analyzes demographic, firmographic, and behavioral data to rank every lead, so your sales team can focus their energy on the prospects most likely to convert.
See it in action
Lead Scoring
Drowning in Competing Priorities
Your reps are drowning in a sea of leads. They have no way of knowing who is a hot prospect ready to buy versus who is a student doing research. They waste time on low-quality leads while high-intent prospects are ignored and go cold.
Smart lead prioritization
Key Features
AI-Powered Behavioral Scoring
The agent tracks and scores high-intent actions like pricing page visits, demo requests, and webinar attendance to measure active interest.
Predictive Fit Analysis
The AI analyzes your historical “won” deals to build a profile of your Ideal Customer, then scores new leads based on how closely they match this winning profile.
Dynamic Score Degradation
The agent gradually lowers the score of inactive leads, ensuring your reps are always focused on a fresh, engaged list.
Use Cases
Use-Cases for Lead Scoring Agent
B2B SaaS Company
Shifted their SDR team’s focus to only calling leads with an AI score above 80. They saw a 40% increase in their lead-to-opportunity conversion rate.
Education Tech Provider
Used behavioral scoring to identify past leads who were re-engaging with their website, creating a “reactivation” campaign that generated $200k in new pipeline.
Financial Services Firm
Aligned their marketing spend with the channels that produced the highest-scoring leads, improving their marketing ROI by 22% and reducing customer acquisition cost.
More Agent Template
Hot Lead Notifier
Sends instant alerts for high-interest leads based on scoring and behavior.
Event Follow-up Agent
Sends follow-ups after webinars, expos, or demos with personalized messaging.
Personalized Outreach Bot
Crafts outreach messages tailored to each lead’s profile and history.
Territory-based lead routing
Assigns leads based on location, rep coverage, and regional rules.
Cross-platform lead sync
Syncs lead data across CRM, Google Sheets, marketing platforms, and support tools.
Auto-generate personalized proposals
Creates customized proposals using lead data, pricing logic, and branded templates.
Scores leads based
Value Proposition
Increase sales productivity by focusing reps on the most promising leads.
Improve conversion rates by prioritizing engaged prospects.
Align sales and marketing around a common definition of a “good lead.”
Shorten the sales cycle by engaging high-scorers faster.
FAQ
Most default CRM scoring is static and relies on firmographic/demographic fields. This model layers in behavioral and intent signals (site visits, email engagement, product usage, events) to produce a living score that reflects true buying readiness.
Yes. Adjust point values, decay rates, thresholds, and inclusion/exclusion rules; create separate models per segment or funnel stage if needed.
In real time. As the agent ingests new actions—clicks, meetings booked, replies, trials started—the score recalculates instantly so lists stay fresh.
Both. The system backfills and continuously re-scores all leads and contacts as fresh activity arrives, surfacing sleepers that turn active.
Create filtered list views and alerts—e.g., “My leads > 80,” “Account score spiked 20+ this week,” or “New MQLs today”—to guide daily outreach and sequencing.
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CRM Software has this features:
Every business does things a little bit differently, leading to very diverse needs. While there are some functions that are quite standard across the board, there are often functions that an out-of-the-box solution may not be able to handle.
Thousands of businesses do not use their CRM to its maximum effect, which can reduce productivity, customer satisfaction, and sales. It can be difficult for an organization to implement or manage a CRM tool, especially if they lack the required IT expertise, and what works well for another organization may not work so well for yours
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