The real estate crm industry has been changing so quickly that it is becoming more and more competitive, especially with the standards now being set by today’s customers. With the number of different digital points for customers to interact with your company, the old methods of doing business will not cut it anymore. To stay ahead of your competition, you must use CRM automation to manage your leads, follow up with customers automatically, create efficient marketing campaigns and convert prospects faster into paying customers.

This article will teach you how CRM and CRM automation work hand-in-hand, the benefits of both, the best practices to consider when implementing them and why they are critical to long-term success as a professional in the ‘real estate’ industry.

CRM automation refers to a series of tasks that are performed automatically through the use of a CRM system. This includes tasks that are performed at a specific point in time, such as sending emails, reminding agents of follow-ups, scheduling appointments and communicating with clients.

By having a CRM system in place, you no longer have to individually keep track of each and every inquiry, or send separate emails for each inquiry. A CRM system will take care of these details electronically, allowing you to concentrate on building and closing business relationships. The advent of cloud technology has greatly reduced the cost to implement and maintain a CRM for real estate agents, so if you don’t have a CRM, you cannot afford not to have one.