A B2B Technology Report showed that 25% of marketers do not know their lead conversion rates, largely because they do not have the right CRM strategy, which limits sales and works efficiency.
If the CRM does not provide immediate value and is highly complex to implement and maintain, then it will be failing to do what it was designed to do: increase in sales.
On the other hand, a recent survey found that 74% of companies using the correct CRM for their business say that they have improved their access to customer data, so they can improve lead conversion and ultimately increase sales Is allowed.
If your CRM Software is not working for you, here are common reasons you need to look forward:
1. No overlapping strategy with relevant sales target metrics
It is important that sales and marketing teams work together to determine the goal of simultaneous sales, which can be tracked using a CRM, for example: lead conversion rate for specific sales pipelines do.
Often, companies do not have a clear strategy or a system to track metrics like them, rather than using their CRM as an excellent contact system.
If you do not currently have strategy and goals, then you can lose key features of your CRM, which should provide a clear overview of your sales pipeline progress for your orgnisation.
Related Blog: That is why your sales team not performing very well.
To keep your business on track for sales growth, make sure that you have set aside time to establish a clear strategy, define which sales metrics will be relevant and track progress through your CRM To meet both the marketing and sales team regularly.
2. Do not use CRM effectively
According to a research report, 91% of the companies with more than 11 employees use CRM software, and there are great initial intentions to get the most value from them, even though their teams have used Vans for the first few months is used to.
Many times, sales teams stop using CRM completely because they have to be tired to update contact information continuously.
Sales professionals often complain that inputting data in CRM takes time to chase opportunities. CRM should be used to enable your sales teams, not to interfere with their productivity.
If the CRM is a drain on your team’s timeline, reduce the complexity by using the tools to simplify the input data, or find a new CRM that provides seamless integration with automatic data entry, better functionality and other enterprise software .
3. Very complex and very expensive to maintain
Companies often use the same CRM software, which are used to make successful large enterprises competitive.
Unfortunately, integrating these popular CRMs due to their complex designs can be very difficult, and therefore are not ideal for every type and size of the company.
These CRM often require a lot of money and time, because you need to customize the system for specific business needs as well as to hire third-party vendors to train their teams to use them.
If you use one of the more popular CRM systems, then there is a good chance that it is configured incorrectly and it can cost you both time and money because your teams are fully able to do it with their full potential Will not be able to use.
CRM software should be integrated and easy to use from the beginning.
If your CRM is giving you problems even after customizing it and your employees are constantly asking for help in doing specific tasks, then it may be time to look for a very simple CRM solution.
4. Using stand-alone CRM Software
Stand-alone CRMs are a holdover from many years ago and are unable to transfer unequal data from different devices, which often use business, Now companies are using Whatsapp marketing software for managing outbound communication.
A better Software – which number of companies are using these days – is a fully third party integrated cloud-based Archiz CRM Software, because it presents a more efficient way of integrating into your regularly used devices.
Six years ago, only 12% of businesses used the cloud-based CRM, whereas today this number has increased to 87% and continues to grow every day.
The profit of third party integrated Archiz CRM are abundant: they allow everyone on your team to easily access important data, transfer data from different programs and often automatically update data to other sources and also help you to track business leads.
All this leads to a fast workflow and always up-to-date sales and contact data.
5. Staying with Bad Data Quality
Data migration, integration and management are important for well-operated CRM.
If your data is not correctly aligned or you have information on the wrong location, then your sales team will move on to the potential leads with missing appointments or incorrect contact information.
For this reason, it is important that a person regularly checks the data within your CRM system to remove duplicates, update contact information, and standardize content.
Data inaccuracy is one of the biggest problems with the CRM system, but it is one of the easiest to fix it, if the time is dedicated to maintaining it on a regular basis.
In short …
Here we have highlighted the possible reasons why your CRM can not help in increasing your sales. If you are suffering from any of these factors, then it is time for you to take action now.
Make a plan for improvement or find a custom CRM solution provider like Archiz Solutions, which provide better consistency with your company’s needs.